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Interesting Artical

535four
535four
Member edited October 20, 2016 in Off Topic Discussion
For those who read Chinese

一、国内用户
在过去几年里,机顶盒在国内几乎都在拼配置,也就是硬件。不管是牛气哄哄的大品牌还是刚刚组装完毕的新产品,都在无缝不入的彰显它的配置如何如何的高端。这毫无疑问是正确的的,也是正常的市场环境选择的结果。用户群均重视硬件其原因无非下面几点:
1、 节目版权无监管
在过去几年,互联网的节目基本处于无管制状态,只要你能上网,基本什么性质的内容都能看;那些视频平台也都能播放,所以什么样的节目APK都有还是免费的,所以购买的时候根本就不需要担心或考虑节目的问题,需要考虑的自然就是硬件配置以及价格了。
2、 社会形态的意识使然
国人均有一个共识,对于这些电子产品,不管其其他属性,配置高就是好的,其他的免谈。这有可能是受到电脑和手机等配置思维的影响,而事实上这种思维也是没有错的。
同时,国人还有一种炫耀攀比的心理,高配置的产品就是一种炫耀的成本和手段。
3、 安卓游戏的发展也带来了契机
因为安卓的游戏只能运行在安卓系统,但安卓系统的媒介无非就几个,安卓手机、安卓平板以及安卓盒子和现在的安卓电视机。使用机顶盒可以体验大屏玩游戏,开启不一样的视野和操作体验感受。而玩游戏这件事情它首先要看的就是硬件的配置,配置越高游戏运行越流畅,用户体验感就越好。
4、4K电视和4K视频的发展
随着4K电视的发展和推广,4K电视机也越来越多的进入到寻常百姓家。为了获取更好的感官效果,仅仅有4K电视机还不能真正体验出4K电视机的效果。而4K机顶盒配合4K的电视机,可以把1080P等高清的电视画面整体再提高一个档次。
以上种种都注定了机顶盒在人们眼中都必须要那配置作为唯一的评判好坏的标准。
不过去年下半年开始到现在,国内市场发生了比较大的变化。影视节目方便不再像以前那么自由了,有了相关政策监管规范化市场。很多视频网站的节目都存在版权问题,而广电总局对境外频道节目的限制以及对视频网站和机顶盒之间的相关规定还有版权牌照的发放都对盒子市场有着相当大的影响。渐渐地,版权和内容进入了用户的视野。用户和商家都重新思考和定位机顶盒的亮点。那就是节目,版权,牌照,这也可以理解为国民的意识形态开始了微妙的变化。所以,这一年多不少机顶盒产产品在宣传的是否都在则重节目的内容,节目的版权,是否有牌照等等。相反不再那么重视硬件的宣传了,因为各大生产厂家和用户好像也达成了共识,硬件配置基本也一样,没有太大的差异。就好像这是理所当然的,不需要谁去规定或说明需求一样。当然,因为4K在市场的影响力不断在加强,大家天天都在叫着4K的口号,所以现在的盒子在宣传的时候还是会打上支持4K功能等亮点的。

二、海外华侨用户
华侨可以说遍布全球每个角落,有中国人的地方就有不一样的需求。机顶盒就是这么一个不一样的产品。在华侨眼里,他们是希望通过机顶盒来收看更多的中文节目内-----中文的电视直播频道和点播影视内容。因此,在海外的中国人在选择机顶盒的时候他们的侧重点本质上就和国内的用户不一样,他们关注的是内容,硬件的配置什么的是次要的,因为他们更多的是用来看节目而不是玩机器。
虽然国内的海量的免费APK在海外也能用,不过确实是没有保障,很多都是两天打鱼三天晒网的状态。这也正常,毕竟这些免费的APK他们的初衷目标市场本就是国内,自然部署的服务器就是国内服务器而非海外服务器。海外人士访问国内的服务器,出现各种延时卡顿,甚至完全看不了的情况均属正常。因此一些商家就看到了商机,针对海外市场的需求,重点打造这样针对性的机顶盒产品。他们自己建立系统采集节目,架设海外的服务器,让海外的中国人也可以流畅稳定观看中文直播和点半内容。
不过,随着去年广电总局对机顶盒出现了几轮大力度的封杀情况。国内机顶盒市场寻寂了很长一段时间,经过一年多的发展,现象慢慢也恢复过来了。在此期间,国内不少厂家就会把市场转移到海外,形成了大量的机顶盒品牌进入海外市场,比如北美,南美,欧洲,澳洲等地。而这些品牌又都是没有属于自己的节目源,有的都是通过一些技术手段把别人的节目源转接过了播放的,而这些节目的服务器也多数在国内,所以同样在稳定性流畅度方面比较差些。但他们也有亮点,那就是价格低廉和配置高。凭着这些属性综合在一起,也俘虏了不少用户。在市场上也占有不少市场份额。也正是因为这些盒子通过低价高性能的特性迅速进入市场,慢慢地也开始改变了最初仅仅从节目作为购买机顶盒为审判标准的海外用户们,又多了两个标准——配置和价格。不过就目前的市场形势来看,低价格配置也不低又能在节目和稳定性上满足用户的产品迟早也会出现在市场上,这或许也是市场经济下的必然产物了吧。

在北美,电视盒的市场也发生了很大的变化。以前标榜节目稳定有服务器的品牌盒子,有不少出现了版权问题,或多或少都出现了市场萎缩的情况。这些品牌市场萎缩的同时也给其他产品带来了一定的机会,越来越多的商家在向着这些节目稳定有服务器的方向在靠拢。以前完全是卖硬件搭载免费APP的商家和卖kodi上的商家也开始转战这些有节目源的产品;有的直接购买年费版的APK安装在盒子上充当永久版销售,有的打着永久版的旗号然后说某应用质保两年(实际就是2年有效使用了)或直接说质保两年,还有的直接说永久版等等。五花八门的都在为了抢占市场或进入市场,获取更多的用户认可。

在这些盒子市场里,可能有粤语节目内容的相对会受欢迎些,比如TVB直播,TVB点播等。毕竟粤语的免费资源确实不容易搞定,尤其TVB的直播和点播资源。国语的不管是直播还是点半资源都是非常丰富的,更重要的是量多的惊人,A不行还有B,B不行还有CDEF、、、、、、等等,总的来说总有一个行的。所以你有国语资源你咋滴,但是你了粤语资源,可能就大不一样了,但是零售价格就可见一斑。有粤语资源的盒子基本零售价格在200-200美元,而没这些资源的盒子基本是在几十美元到100多点这样。

随着盒子在海外的市场逐步成熟以及科技的发展促使人们对节目感官享受的要求不断在升级,几年前单纯的小量节目已经不能很好的满足用户的需求。而那些有节目源头有服务器的产品,因为它的稳定和丰富的内容(虽然免费的APK节目也很丰富,但是致命点是不怎么稳定,而因为一些版权问题,国内很多免费的APK里面的资源也减少了不少)也被原来越多的人群认可,也就促使了现在这类产品的品牌多了起来。这对那些已经在这市场混到一定地位的产品是一个挑战,看他们是否依旧能守得住自己的领土;对于还没进入的商家来说是个机遇,主要产品足够优秀分分钟都可以挣得一定的市场份额。
或许,这个市场是时候该洗牌换血了。

Comments

  • 535four
    535four
    Bing Translation:
    In the past few years, set-top boxes in a domestic fight almost every configuration, or hardware. No matter bullish of the brand or product you just assembled, seamlessly into the show about how high its configuration. There is no doubt that this is the correct, is also the result of normal market environment. Users value the hardware the reason is nothing more than the following:
    1, show the copyright without supervision
    In the past few years, Internet program fundamental in unregulated States, as long as you can connect to the Internet, what kind of content can be seen; the video platform can also be played, so what kind of programs do APK is free, so do not need to worry about when buying or considering programming problems, nature is to be considered a hardware configuration and price.
    2, due to some form of consciousness
    People there is a consensus for these electronic products, regardless of their other properties, high pressure is good, and no more. It may be under the influence of configuration thinking such as computers and mobile phones, and in fact, this kind of thinking is wrong.
    Meanwhile, people there is also a sports comparison, high profile products is a means of showing off the costs of and.
    3, Android game development also brings opportunities
    Because Android game can only be running on Android, Android media is nothing more than a few Android phones, Android Tablet Android and Android box and now TV. With set-top boxes can experience large screen to play the game, open different horizons and operations experience. While playing the game it it depends on hardware configuration, configure the higher games run more smoothly, the user experience better.
    Development of 4, 4K TV and 4K video
    With the development and promotion of 4K TV, 4K TV more and more into the homes of ordinary people. For better sensory results, only 4 k TV can't really experience the 4K TV effect. 4K the TV set-top box with the 4K, 1080P HD TV picture can be improved as a whole next level.
    These are doomed to set-top boxes in people's eyes have to be configured as the only standard of evaluation.
    But began the second half of last year to the present, great changes have taken place in the domestic market. Television program not as freely as before, and the standardization of relevant policies and regulatory markets. Many video sites shows there are copyright issues, administration of restrictions on foreign channels and video sites relevant provisions between the set-top box and also a copyright licence issued to box has a considerable impact on the market. Gradually, copyright and content outside the user's field of vision. Both users and businesses to rethink and locate highlights of the set-top box. That is the program, copyright, license, it can also be understood as a national ideology begins a subtle change. So, this year number of set-top-box products are in the content of the program, the copyright, licences, and so on. Publicity was rather less attention to hardware because the big manufacturers and users seem to have reached a consensus, basic hardware configuration is the same, not much difference. As if this were a matter of course, who do not need to define or specify the requirements. Of course, 4K's growing clout in the market to strengthen, and you are shouting 4K slogans, so now the boxes in the publicity also will support 4K features such as highlight.

    Second, overseas users
    Overseas Chinese can say around every corner of the globe, where there is Chinese, have different needs. Set-top box is a different product. In the eyes of Chinese, they want to set-top boxes to watch more Chinese programs-----of live TV channels and on-demand video content. Therefore, overseas Chinese in the choice of set-top boxes, they focused on nature and domestic users are not the same, they are content, what hardware configuration is less important, because they are more used to watching rather than playing the machine.
    Free APK despite massive overseas can also be used, but it is not guaranteed, many of which are two days of fishing net for three days. This is also normal, after all these free APK their intended target market is domestic, natural is the home server and the deployment server not overseas servers. Overseas access to internal servers, various delays Caton, can't even see the situation is normal. So some businesses saw an opportunity, for the overseas market demand, focus on building such a specific set-top box products. System acquisition programs of their own, setting up servers abroad, overseas Chinese can also be smooth and steady watching Chinese live and half the content.
    However, as the television set-top box last year there have been several rounds of aggressive blocking. Home set-top box market looking for quiet a long time, after more than a year of development, gradually recovered. During this period, many factories will be transferred to overseas markets, forming the bulk of the set-top box brand into overseas markets, such as North America, South America, Europe, Australia and other places. All of these brands is a program that does not have its own source, some are by some technical means to someone else's program to take over the play, which programs the server most at home, so the same relatively poor in terms of stability and smooth. But they also have the highlights, it's low price and high. With these properties together, and also captured a lot of users. Also has a lot of market share in the market. And because of these boxes by low price and high performance properties enter the market quickly, slowly began to change the original just purchased from the shows as a set-top box standard overseas for trial users, and two more--a standard configuration and price. But the current market situation, configuration is not low and low prices in the program and meet users ' products will appear on the stability in the market, which is probably inevitable product under market economy.
  • 535four
    535four
    In North America, TV box has a great deal of change in the market. Previously advertised show stable server brand box, many copyright problems are more or less there is a shrinking market situation. These brands market to shrink as well as some opportunities for other products, more and more businesses move closer toward the direction of these shows stable server. Yiqian completely is sold hardware carrying free APP of businesses and sold kodi Shang of businesses also began moved these has program source of products; some directly purchase years fee version of APK installation in box Shang acts as a permanent version sales, some playing with permanent version of banner then said a application warranty two years (actual is 2 years effective using has) or directly said warranty two years, also some directly said permanent version and so on. Variety in order to seize the market or market access, greater access to user acceptance.

    In these boxes in the market, relatively popular Cantonese programmes content is possible, such as TVB broadcast TVB on demand. Free resources after all, Cantonese is not easy to get, especially TVB's live and on-demand resource. Chinese whether live or the point half is very rich in resources, and more importantly more alarming, a no no no there there B,B CDEF,,,,,,, and so on, in general there is always a line. So you have Chinese resources how do you drop, but you Cantonese-language resources, it may be quite different, but retail prices is evident. Cantonese in resource boxes, basic retail price at $200-200+, without the resource box is in dozens of dollars to 100+ .

    With boxes in the overseas market maturity and the development of science and technology program requires constant upgrading of sensual pleasure, just a few years ago a small program can no longer satisfy the user's needs. And those has program source has server of products, because it of stable and rich of content (although free of APK program also is rich, but fatal points is not stable, and because some copyright problem, domestic many free of APK inside of resources also reduced has many) also was original more more of crowd recognized, also on prompted has now this class products of brand more has up. For those who have mixed to a certain position in the market of the products is a challenge, to see if they can still keep their territories; is a opportunity for not entering the business, the main products are good enough has already earned a minute share of the market.
    Perhaps the market is when the shuffle exchange transfusion.
  • Trendingbox
    Trendingbox
    TV Box sales has been going down after China initiate new regulation.
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